Fate Worse Than Death

School is out and I've been working a little bit more at my part-time retail gig (popular plus size store). We have our loyal customers - they love the fashion and fit and we rank as one of their favorite places to shop.
We also get a lot of new customers - the ones that feel they have to excuse their fatness. "I just had a baby." "I had surgery and now I can't fit into my size 10s." "I'm on a new medication and I've put on 20 lbs." They go on and on about how they've never been this or that size before but someone told them they just had to try this store. Some of the customers are so self-deprecating you would think they beat their dog or park in handicap spaces. I've always said there are worst things to be than fat - such as ugly or ignorant or stupid. For the most part, though, people believe obesity is a fate worse than death.
I would like someone just to come in and say, "I eat too much, I don't exercise and I'd like to buy some new clothes."